Trade fair coefficient III

• To get to know more information about the importance of the marketing instrument “Trade show participation” and its relevance for the turnover of the company the coefficient III has to be calculated.
• Assumed an annual turnover of the company of 1.520.000 € and costs of totally 208.250 € (five trade shows) each 1.000 € have produced a turnover of 7298 €, or each € spent at the trade shows has led to 7,3 € turnover.