Costs per visitor

• The profitibility of the participation is documented by the coefficient “Costs per visitor”. How much money has to be spent to get contacts to potential customers.
• Assuming that 260 visitors have visited the booth of the company and costs of 41.650 € have arisen the costs for each visitor are 160 €. This figure can be compared with the costs for field service, direct mailing or advertisement.
• To get more informative figures it is possible to divide the visitors into different groups: Professional, new, foreign visitors; Management, customers with completed contracts.