VI. Evaluation of Participation
B. Efficiency Assessment

Trade fair coefficient II

  • Trade shows have become communication platforms. Therefore most of the contracts are completed after the show. It makes sense to assign the turnovers realized at the show, and several months after, to the participation. However, there are some interface problems. If the above proposed calculation is always done in the same way different trade shows become comparable.
  • Assuming turnovers at the fair, and four months later, of 380.000 € and costs of 41.650 € each 1.000 € have produced a turnover of 9123 €, or each € spent at the trade show has led to 9 € turnover.

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