VI. Evaluation of Participation
B. Efficiency Assessment58)

The planned budget has to be checked as well. Deviations have to be identified and to be analyzed.

On the basis of the budget check some coefficients can be measured to compare participation in different trade shows or to evaluate the annual participation in one show.

During the budget check the planned and actual costs are compared. The target-performance comparison of the costs gets informative if all costs (e.g. invoice figures, imputed costs) have been accounted for the project. The budget check contains the deviation analysis and the calculation of characteristics.

First of all the deviations are identified. The exhibition manager has to ask what are the reasons for the differences between planned and actual costs.
The characteristics calculated for one or, even better, for several (comparable) shows, prove the efficiency of the participation.