VI. Evaluation of Participation
A. Importance of Evaluation

Objective Check and comparison of the composition of the customers at the booth. Method Comparison of the structure data of the visitors raised by the organizer with the data investigated by the exhibitor. Visitor interviews necessary, at least to get the right structure data. Assessment Evaluation of the segment specific range of the trade fair is possible. Accessibility of the target group can be tested. Problem: Structure data of the organizer and those from the exhibitor are sometimes not suitable. The value remains restricted: Important structure data are missing as not all relevant data are investigated. Data aren't available for every trade fair.