VI. Evaluation of Participation
A. Importance of Evaluation

Objective Documentation of the individual visitor behaviour in a spatial and temporal view. Method Tracking of single visitors by trained staff. Behaviour is documented in an elevation paper (e.g. duration of the visit, special stops, reactions to exhibits, number of the visual contacts, dealing with informative material, frame of mind during the conversations). Assessment Expensive control instrument. Use of specialized staff is necessary. Evaluated: The activation and customer contact aims in qualitative form. Only low case numbers are possible.