VI. Evaluation of Participation
A. Importance of Evaluation

Objective Analysis of the visitor frequency at the booth. Conclusions on the visitor interest possible. Method Specification of counting points. All visitors who enter the stand are counted. Time period: on all days during the opening hours of the fair. To get better results sometimes only the personal and documented contacts are counted. Assessment Simple control instrument. Activation degree of the visitor interest and publicity of the company can be stated. Visitors can be identified more precisely (e.g. sex; age). Multiple counts cannot be excluded. Qualitative interviews as an additional instrument recommendable.