VI.
Evaluation of Participation
A. Importance of Evaluation
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- Objective
Analysis of the information behaviour and the product's interest
for visitors
- Method
Calculation of the beginning and final inventories of the different materials (e.g. give-aways, informative material)
- Assessment
Simple control instrument. Main emphases of the visitor interests are recognized. Partly restricted information about perception and acceptance of the range of products and performances at the booth.As an
additional control instrument recommendable.
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