VI. Evaluation of Participation
A. Importance of Evaluation

Before the exhibitor checks his marketing targets the following questions should be answered: What should be tested? Which methods should be used? Who should be responsible for the testing? What is the budget for the testing process? How should the measures be integrated into the timeline and organization of the participation? How do we use the results after the show? During the trade show the measures listed on the left side can be used. They will be described on the following pages in more detail.