V. Trade Fair Participation
E. Follow-up Measures

The assessment of a companies’ activities is an integrated part of an efficient management process.53) At long last it decides after the closing of the fair whether the fair participation was a success or not. To be successful, however, the personnel has to work actively also during the time after the fair.

Visitor records have been prepared, contacts have been made and many new ideas have been collected. Now the exhibitor has to rework these material and contacts.