The reworking54) after a trade fair participation is the first step in the whole managing process after the trade show. Three different tasks have to be focussed on:

• The visitors at the fair have expressed special wishes which have to be immediately fulfilled. This requires careful organization and planning.
• Why not publish the details and the success of the fair? The clients of the company, who haven’t been at the trade show, want to know what has been going on during the big event.
• The staff which had to stay at home needs to be informed about the results of the show. This will motivate them for the future.