V. Trade Fair Participation
D. Stand Impact

Area of orientation
- To gain attention, eye-catchers are used in this area;
- Towers may be used as fixed and freestanding components for identification, e.g. by presenting the company logo.

Area of demonstration
- The advantages of the product should be pointed out in this area;
- Products are presented by the booth personnel;
- First interaction between staff and visitor;
- Opportunity to get brief information or samples is expected by visitors.

Area of consultation
- Quiet and separated place, removed from the usual trade bustle;
- Negotiations and talks can be carried out without unnecessary disturbance;
- Ideal are cabin lounges with conference fitting;
- On average, visitors only remain 11,8 minutes at a booth, therefore this time should be used productively.

Area of logistics
- Not used by visitors, purely functional design;
- Storage rooms, small back offices, kitchen, recreation and catering area;
- Size of this area depends on the stand size, smaller stands sometimes do not have this area at all;
- At a larger stand the importance of the logistic area grows as these booths can be compared to headquarters where many duties have to be coordinated.