V. Trade Fair Participation
D. Stand Impact

Design principles

There are three methods of booth assembly:

• Open assembly: No external screens that might obstruct the view. The booth is visible at first glance. All exhibits can be identified straight away.
• Partially open assembly: external screens are included to prevent visitors from seeing directly into the booth.
• Closed assembly: The booth consists of external screens (possibly with windows), making it necessary to enter the booth in order to view the exhibits, watch demonstrations and talk to the stand staff.