Criterion 3: Booth planning and realization

The booth planning and realization stage contains several aspects:

• The participation in a trade fair is cost-intensive. There are three possibilities to invest in a booth: Buying, renting or leasing. All alternatives have to be known and compared to find the most cost-effective solution.
• Trade fairs start at a fixed date. Therefore the different planning and realization activities have to be determined. They have to be brought into a time schedule. This way the completion of the booth can be guaranteed.