V. Trade Fair Participation
D. Stand Impact

System or conventional booth

The decision to apply a system booth or a conventional design should be based on several criteria:

• A reusable booth assembly is more cost-effective than a conventional one.
• The substantial advantages of a system assembly are:
  - easy to transport and store
  - low staff requirements during assembly and disassembly
  - sensibly priced, pre-fabricated, precisely fitting components
  - flexibility and adaptability
• Disadvantages are: less distinction from other exhibitors; dependency from the limited application of the system.
• Conventional or individual booth assembly is especially attractive for companies involved in construction or interior work. They have extensive knowledge of materials and fabrication, and they have the necessary production facilities and qualified staff.
• Conventional assembly enables highly individual designs to be realized. However, individual designs are only available at relative high costs.