V. Trade Fair Participation
D. Stand Impact

Booth assembly (see picture)

There are different ways to assemble the booth:

• The company itself is responsible for the whole design and the assembly. In this case personnel with appropriate know how has to be available. Additionally stand building material has to be ready for use.
   
• The exhibitor might instruct a booth building company to create the booth. In this case the exhibiting company is responsible for the right briefing – the guideline for the construction and the trade show appearance. The costs will be much higher compared to an independent booth construction. However, know how and special expertise concerning the location and the trade show organizer is with the service provider.
   
• Some organizers offer turnkey booths which are simple system stands. They are assembled and disassembled without presence of the exhibitor. This is a relatively cheap and easy solution especially for newcomers. Advantages for the exhibitor: No responsibility for assembly and disassembly of the booth, less and clear planning costs. Disadvantages: Limited opportunity to present the company individually.