V. Trade Fair Participation
A. Selection Criteria

4. Competition
    - Wanted or not

Following the rules of a market oriented system it is advantageous to be present where your competitors are, too. However, sometimes it is desirable to avoid direct contacts with competitors (e.g. looking for a test market, in case of obvious competitive disadvantages)

5. Costs
    - Defined budget
    - Expected costs

The basic question is: Can we afford the trade fair participation?
The budget is calculated based on the expected costs and must be defined before the trade fair participation is contracted. If the budget is sufficient the participation can be realized; if not, budget or type of participation must be adapted.