V. Trade Fair Participation
A. Selection Criteria

6. Quality of the trade fair organizer
    - Experience and know-how
    - Marketing strategy
    - Exhibition venue and accessibility

The management quality of the trade fair organizer can also influence the decision to participate. The quality of the equipment of the site, such as space, design, type of halls, open air grounds and the quality of the facilities have to be acceptable. The experience of the organizer supports the quality of the exposition. Transport connections and infrastructure may also influence the participation decision. Is the venue geographically centrally located; is there sufficient accommodation available?

7. Further conditions
    - Date
    - Availability of personnel

Depending on the market segment, purchasing periods should be taken into consideration. The date of the show has to fit this specification. Because of the internal work loads, sometimes the best booth personnel is not available. In this case the participation should be reconsidered.