V. Trade Fair Participation
A. Selection Criteria

3. Client target group
    - Regional origin
    - Branch
    - Size of the company
    - Area of operations

• A trade fair is an excellent opportunity to get in direct contact with the relevant target groups. It can be more efficient than the company’s field service.
• Therefore, the company should know whom they want to address at the fair. The design of the trade fair participation should be created according to the target groups.
• These can be defined based on the following aspects:
  Regional origin, branch and size of the client company, the area of client operations, frequency of client purchasing, and purchasing power.