V. Trade Fair Participation
A. Selection Criteria

2. Relevance of the trade fair for the market:
    - Presence of the market
    - Recurrence of the trade fair
    - Themes
    - Quality of supply and demand at the trade fair
    - Completeness of the permitted market segments
    - Catchment area

• The importance of a trade fair can be determined by different indicators.
• The presence of the market can be measured by the number and quality (i.e. market leader) of companies representing the supply and demand of the market segment.
• Exhibitions take place on a regular base: once, twice or more often during a year, every two, three years or even in longer periods. Depending on the marketing strategy and event schedule the right exhibitions should be selected.
• The subjects and the nomenclature of the exhibitions is of importance for the decision to participate or not.
• The quality of supply and demand is represented by the presence of high ranking managers and visitors. Information is available from the organizers.
• The catchment area can be regional, national or international, i.e. the visitors are expected to come from these areas. Depending on the exhibiting company's targets, this criteria is of importance for the final participation decision.