VI. Evaluation of Participation
B. Efficiency Assessment

The reasons could be:

1. Construction (3.650; 42%); Design (400; 21 %); Equipment (60; 3,3%).
   The exhibitor decided to improve the stand construction and design shortly before the trade show. Therefore the costs increased. However, the stand was more attractive; more visitors came than expected; therefore the communication costs rose as well (+150; 6,8%).
2. Personnel costs (650, 12,1%). Because of the improved communication at the stand more personnel was needed. External staff was hired to manage the increased number of visitors.