VI. Evaluation of Participation
A. Importance of Evaluation

Objective Improvement in the fair participation, particularly stand service, effects of the fair participation on the daily work, collecting of suggestions from conversations with customers. Method Structured interviews with the exhibitor's staff at the stand during but also immediately after the fair. Assessment Cost-effective instrument. Experiences are documented and made useable for the coming events. Problem: Interviews with the exhibitor's staff are neglected as there isn’t any immediate use.