VI. Evaluation of Participation
A. Importance of Evaluation

Objective Collecting of information about the visitors; socio-demographic, company specific data, reasons for the stand visit, measures for the re-working. Method Structured or unstructured resume of the contacts by the exhibitor's staff at the stand. Assessment A report is not taken from every conversation. Hectic surroundings. Important information is partly forgotten. Knowledge about the judgement of the fair presentation and the exhibits aren't taken in general. Visitors who only look around aren't included.Instrument has to be used in any case. Makes re-working after the show easier.