V.
Trade Fair Participation
C. Exhibition Targets
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•The
diagram shows the results of an empirical market research.50)
•In this
questionaire, exhibitors have declared that they set the
following targets when they participate in exhibitions.
•„To increase company
image“ was declared to be the most important goal for more
than 80% of the exhibitors.
•70%
of the
sample emphasized „meeting new groups of customers“ and „
developing personal contacts“.
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