V. Trade Fair Participation
C. Exhibition Targets

Why set targets?

• •One important step in the participation concept is the definition of exhibition targets, since efficient participation in a trade fair is only possible on the basis of sound goals.
• •The organisational preparation is influenced by the set goals. After the show they offer the possibility to check the success of the participation.
• •The content of exhibition targets has to be determined. This includes the definition of the target groups and the determination of the time in which the goals should be realised.