I. Description of Fairs, Expositions and Exhibitions
B. Types of Exhibitions

 

The National Trade Center, Toronto, Canada

Approximately 175,000 people visit the annual National Trade Centre to experience the latest trends, product innovations and fashion-forward decorating ideas for the home.  As the largest home show in North America, the National Home Show features more than 800 exhibitors offering a selection of home products and services that is second to none.  It’s a chance to get a sneak peek at the latest and greatest products for the home and to see what the future holds for homeowners across Canada.
 

Consumer Shows (public shows)
are events that are open to the general public. Exhibitors are typically retail outlets, manufacturers or service organisations looking to bring their goods and services directly to the end user. A consumer show, or public show, is an event that serves specific industries or interests, held for a particular duration of time (1 to 10 days). They include several shows: e.g. home shows, car shows, sportsman shows, computer and technology shows, and many others.
The primary purpose of a consumer (public) show is direct selling. Buyers (consumers) are brought together with sellers of goods and services. Consumers benefit from a diverse product mix, expert advice, education and entertainment. Sellers benefit by immediate consumer purchases, product and brand awareness, public relations, research and development, and product testing.

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