I. Description
of Fairs, Expositions and Exhibitions
B. Types of Exhibitions
Consumer Shows (public shows)
are events that are open to the general public. Exhibitors are typically
retail outlets, manufacturers or service organisations looking to bring their goods and services
directly to the end user.
A consumer show, or public show, is an event that serves specific industries
or interests, held for a particular duration of time (1 to 10 days). They include
several shows: e.g. home shows, car shows, sportsman
shows, computer and technology shows, and many others.
The primary purpose of a consumer (public) show is direct selling. Buyers (consumers)
are brought together with sellers of goods and services. Consumers benefit from a
diverse product mix, expert advice, education and entertainment. Sellers
benefit by immediate consumer purchases, product and brand awareness, public relations,
research and development, and product testing.
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