I. Description
of Fairs, Expositions and Exhibitions
B. Types of Exhibitions
Trade Shows
or b2b shows do have certain distinguishing characteristics that
set them apart from consumer or combined shows. The exhibitor is typically
a manufacturer or distributor of products or services specific or complementary
to those industries authorized to the show. The typical buyer is an industrial end user, or
another distributor, within the industry
segment hosting the exposition. Attendance is restricted to these buyers
and is often by invitation only. Business credentials or pre-registration
are usually required to qualify the buyer as a legitimate member of the
trade or industry. An access or registration fee may also have to be paid
prior to admission to the event. Trade show events may be as short as
a single day or as long as seven to 10 days depending on the markets being
served. Some are held semi-annually. Most are held annually, a few biennially.
Some large-scale industrial expositions are held once every three to seven
years.11)
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