VI. Evaluation of Participation
A. Importance of Evaluation

The assessment of the company’s activities is an integrated part of an efficient management process. At long last it decides after the closing of the fair whether the fair participation was a success or not. To be successful, however, the personnel has to work actively also during the time after the fair.56)
As we have learned in former chapters, trade show objectives are important preconditions to carry out successful trade show participations. After the show, the aims have to be tested and analyzed to determine to which degree they have been fulfilled.
The planned budget has to be verified as well. Deviations have to be identified and analyzed.