What is important for the activities after the show (specialities)?

• The customer wants his wishes to be fulfilled as soon as possible. This could mean that the exhibitor already sends information brochures while the trade show is still going on. To reach this quality of customer relationship the staff at home has to be prepared to do this job. Communication and personal responsibility have to be determined in advance.
• The customer contacts have to be continued after the show. One department, or even better, one person should be responsible for further contacts.