V. Trade Fair Participation
D. Stand Impact

Criterion 1: Booth Types The various types of trade fair booths are influenced by the type of space allocation and access to the aisles. There are four basic types of booths. Row booth (R) Corner booth (C) End booth (E) Block booth or island booth (B)

Row booth (R)
The standard row booth is designed to stand back-to-back with an opposite row or a wall and will have adjacent booths on both sides. Only one side (occasionally two) faces an aisle. The dimension of the open booth front is used to distinguish a narrow, deep booth from a wide stand which is less deep.

Corner booth (C)
A corner booth is situated at the end of a row. It provides access from two sides, from the aisle along the row and from the one vertical to it. A corner booth has more sides accessible to the public, but the same overall area, and is therefore more effective than a booth located in a row. As a corner booth can be seen from two aisles, higher numbers of visitors can be expected.