V. Trade Fair Participation
C. Exhibition Targets

Criteria		Contents and Measurement
To boost sales		Number of orders
To expand sales		Total orders for goods: with different target groups
To encrease the degree of distribution		Number of specialists and private visitors
To aquire new market segments / Customer groupings		Number of new customer contacts (e.g. according to regions, sectors of industry, sales routes)
To expand or retain the share of the market		Sales compared to previous trade fair
To acquaint visitors with the range of products		Number of visitors, number of old / new customer contacts; number and quality of initiated press publications; number of brochures and samples distributed.
To create / improve brand loyalty, product awareness		Specific questioning of visitors - Company; how well known - Memorability of new products - Knowledge of the brand - Characteristics of the product

On the left side you find the category of targets; on the right side, contents and the method to audit the data are described.