V. Trade Fair Participation
A. Selection Criteria

Scoring procedure:

• Choice of the criteria which are decisive for the quality of an event from the view point of the exhibitor. Some of the most important criteria are already suggested. Further criteria can be included.
• Weighting of the selection criteria. Every criterion gets a weighting corresponding to the individual significance for the quality of the event.
• The trade fairs are assessed with a score between 1 and 10 per criterion. This score shows how the quality is estimated by the exhibitor per criterion and trade fair in relation to the competing fairs.
• Weighting and score are multiplied by each other to calculate the score per fair and criterion.
• The scores are added up for the total assessment. The higher the achieved total assessment, the better the assessment of the respective fair is from the view of the targets and quality requirements of the exhibitor.

Example:

• In the attached case four fairs were judged at four different sites. The choice and assessment has to be understood as an example.
• The trade fair in Valencia has reached the highest total score with 698 for the hypothetic exhibitor. The other trade fairs are following.