V. Integrated Exhibition Marketing
B. Specific Marketing Aspects

IT-Marketing46)

• During the last years IT-Marketing has become a very successful tool to contact potential customers and to open new markets.
  Organizers offer special websites where the exhibitors are able to present their products and services.
• A newsletter to announce the participation. During the participation the exhibitor informs his customers and other target groups about special events at the trade fair.
• A label signet which announces the participation should be attached to every outgoing mail in a digital form.