IV. Integrated Exhibition Marketing
B. Specific Marketing Aspects


 
 

Stand conception

Several experts are necessary to complete an attractive and informative booth: e.g. experienced architects, stage designers, graphic artists, craftsmen, and booth builders.

  • A booth concept is a three dimensional way of promoting a firm. Colours, light, design and audio-visual techniques are used to present products and services.
  • The pictures40) show different ways of using the possible design elements.


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