Distribution policy37)

Distribution can have two purposes for exhibitors.

• In some market segments trade shows are used as a unique distribution channel and play an important role to sell the company’s products (e.g. the jewellery and watch industry). Baselworld
• The placement of the exhibitor’s booth in the exhibition area can be regarded as a distribution decision as well. The right placement – high frequency of visitors – will influence the individual success of the exhibitor.

	International Paris Air Show, Le Bourget, France