IV. Integrated Exhibition Marketing
A. Information Sources

There are a number of reliable sources which distribute information about trade fairs. Many countries support their exporting companies. Information on where and how to participate in foreign trade fairs is often available from the responsible government body or from the national Chambers of Industry and Commerce.

The following information sources can be used:

• Trade fair companies and event organizers
• Chambers of Industry and Commerce
• Chambers of Industrial Crafts
• Trade and economy associations
• International databanks
• National auditing companies (i.e. companies which audit statistical data of trade fairs)
• Associations of the national exhibition industry

UFI, the global association of the exhibition industry
headquartered in Paris, is the leading umbrella organization for fair organizing companies, exhibition centre managers and exhibition related service industries worldwide. UFI brings together important national and industry exhibition associations. As a networking platform, it stimulates communication between the members through several working groups and congresses. With more than 80 years of experience, UFI carries out studies about the trade fair industry and the research results can be used for marketing or educational purposes. As a representative of the trade fair industry, its responsibility is to provide added value.