III. Benefits of Exhibitions
C. Importance for Visitors

Type C: “Trade fair stroller”

• Uses trade fairs primarily as an instrument to observe the market
• Has little contact with exhibitor personnel and does not intend to buy

Type D: “Pragmatist”

• Does not have any specific aim such as transacting business or making a purchase
• Is very passive, seldom stays for more than a day and is oriented to other sources of information