| III.
Benefits of Exhibitions Network - region: Linkages and the sales multiplier effect |
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Linkages and multiplier effects are used to explain the relationships between an industry and the creation of wealth in an area. Linkages describe the relationships between industries, and the sales multiplier effect measures the direct, indirect, and induced effects of an extra unit of visitor spending on economic activity within a host community. It relates visitor expenditures to the increase in business turnover that it creates. As a result more jobs are created and hence wealth and the overall image of an area increase. The following rough figures are calculated to estimate the monetary effects of exhibitions. 24) |
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Sales volumes - exhibition sector Multiplier
for direct, indirect and |
1.0 7,0 - 10,0 |
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| How
to read: One EURO paid to the exhibition organizer for admission or for exhibitor fees has to be multiply with 7 to 10. Then you get the amount of money that is directly, indirectly and induced spent in the region. In this way other enterprises, private persons, the region, state or the city profit from the exhibition and the corresponding events. |
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