I. Description
of Fairs, Expositions and Exhibitions
B. Types of Exhibitions
Special types of trade fairs
Finally, trade fairs are combined with other events
such as lectures, seminars, fashion shows, special events and congresses. This combination raises visitor interest, driven by the high demand
for information exchange and the availability of experts. Exhibitors use this kind of show to meet many experts of one market
segment.
A good example is the medical branch which has one of the highest needs for congresses.
During the "Annual
U.S. Psychiatric & Mental Health Congress"
an extensive supporting programme of speeches
and debate forums is served. Additionally a trade fair is attached.Virtual fairs
appeared in the 70's when internet use became widespread. The
demise of traditional fairs was considered "inevitable". Possible
touted advantages:
elimination of usual trade show time constraints, space factors and exhausting,
long-distance travel.
However, it is now clearly accepted that traditional fairs cannot be replaced by virtual ones.
Face-to-face contact remains a significant privilege of traditional fairs.
Applying customer relationship management (CRM) and building up loyalty of clients remain advantages of exhibitions.
Nevertheless, the world
wide web has very much effected the organization of exhibitions. Exhibitors
and visitors take their information from the net and decide if they
participate in the exhibition or not. Organizers try to communicate with
their customers via internet to save money and to accelerate the
communication process. See how to handle the exhibition services "International
Fair Plovdiv". |