Promoting Exhibitions


One of UFI current priorities is to assist in  the process of promoting exhibitions as marketing tools. The objective of this section of the UFI website is to share existing promotion material.              
Any new material, comments or questions should be sent to angela@ufi.org.

The term "promotion" embraces several components. It can be related  to the "Economic benefits" of exhibitions:              
- for the participants, visitors or exhibitors (image, contacts, education, business, etc.)              
- for for the "local" environment (city, region and country):  through the expenses and investments which directly benefit the exhibition industry (venue, organizers, service providers) and the "tourism related" industries (accommodation, food, transport); exhibitions also facilitate the development of local industries in the sectors related the theme  of the exhibitions. More generally speaking, they contribute to the animation and the attractiveness of the territories where they are held.
It can also be related to the social and environmental benefits of the "one location" and "face to face" medium.
Each of the following examples shall be seen in that respect and the table below indicates the main characteristics of the material available.

Author

Campaign/
Operation
Quick description Commu-nication campaign Tools to measure efficiency for participants Economic impact study other Date Language Contact

UFI

The Power of Exhibitions Part of the UFI Diamond Sponsor campaign March 2012 English nick@ufi.org
AUMA TradeFairBenefitCheck Software for exhibitors, for planning, calculating and evaluating trade fair participation Since 2004 German, English, French, Spanish info@auma.de
AUMA Successful participation in Trade Fairs Suggestions for planning and taking part in trade fairs. From choosing a trade fair to monitoring success. Since 1990
updated annually
German, English info@auma.de
AUMA CD-ROM “Messe fit” All aspects of trade fair participation on a CD-ROM for PCs. Since 2003
updated annually
German, English info@auma.de
AUMA The German trade fair industry: facts, functions, outlook Functions of trade fairs: Business functions, macro-economic functions, social functions 2013,
5th revised edition
German, English info@auma.de
AUMA Trade Fair Library With the German Trade Fair Library the AUMA supports research, teaching and studies as well as research on the trade fair, congress and event industry. It is open to anyone interested in the subject. Since 1997 German, English info@auma.de
AUMA Your success is only fair AUMA continues a marketing campaign, running under the strapline "Your success is only fair". Among others, the campaign targeted on small and medium-sized businesses, in order to emphasize the advantages of trade fair participations and to motivate non-exhibitors Since 2007 German info@auma.de
AEO
(UK)
Exhibitions work / How to Exhibit / How to Measure Exhibition Success 3 booklets and 13 advertisements Facts 2001 English & Russian (booklets) lili@ufi.org
BPA (USA) Unexpected benefits of the Event Audit Process Initiative to standardize Shenzhen event industry management Initiative by local authority July 2012 English JMikstay@bpaww.com
FaceTime
(UK)
Experience the Power of Face-to-Face Marketing A promotional body for face-to-face marketing Free research, resources, case studies and magazines for current and future exhibitors February 2010 English jim@facetime.org.uk
IAEE
(USA)
Click Here First Success stories and testimonials Since 2011 English sbrower@iaee.com
Leslie Taylor Move over chicken Little: we still need to meet in person Value of Face-to-face meetings Press article October 2012 English Leslie_Taylor@gensler.com
Russcom IT Systems
(Russia)
Purchasing power of exhibition visitors Estimation of the economic benefits for the exhibitors 2012 English auditexpo@auditexpo.ru
SISO
(USA)
The value of Face to Face marketing promotion to universities and graduate schools Video English lsshomer@Shomex.com
or
info@siso.org
UNIMEV
(France)
PILOTEXPO & COMPAREXPO Softwares to prepare and evaluate the exhibitors' participation and compare it with other alternative Since 2008 French r.neveux@unimev.fr
UNIMEV
(France)
Economic impact (Paris region and France) Results (for year 2010) and detailed methodology June 2011 French mailto:r.r.neveux@unimev.fr




 

The Power of Exhibitions



The following campaign was launched in March 2012 as part of our Diamond Sponsor campaign to be showcased in UFI publications and our media partners: Exhibition World, m+a and Trade Show Executive. For more info about the Diamond sponsorship opportunities, click here.








AEO



UFI is pleased to make use of the elements designed and produced by the British association of exhibition organizers, AEO.

In the same way, the purpose of these elements (advertisements and booklets) is to demonstrate the completeness of the exhibition medium as a powerful marketing tool.

Click below to download the 3 booklets and to view the 13 advertisements.


Booklet "Exhibitions Work"

Booklet "How to Exhibit"

Booklet "How to
Measure Exhibition Success"

Booklet "Exhibitions Work"
Russian version

Booklet "How to Exhibit"
Russian version

Booklet "How to
Measure Exhibition Success"
Russian version

Click on the relevant poster to download in PDF format.

 
 
 





click here women cheat because click
Connect with UFI

UFI DIAMOND SPONSORS


UFI MEDIA PARTNERS