Powerful Media

Through out the ages, trade fairs have been recognized as one of the most efficient and powerful tools for effectively doing business. As a face-to-face meeting point, fairs and exhibitions are basically a target opportunity for achieving your trade objectives. They are a cost-effective means to reach your market audience - in one time and in one place.

Among the key advantages of tradeshow participation is:

Customer contact:
Tradeshows provide excellent venues for initiating contacts with new customers and developing new trade leads. Equally important they enable you to maintain and renew contacts with valued clients.

Product and Service Launch Platforms:
Live presentations and Demonstrations of your products and services speak for themselves, accelerating the selling process and generating new sales.

Marketing Communications:
Trade fairs focus media attention on your Company and products. Public relations efforts can be focused to raise the profile of your company image and brands.

"Trade fairs are privileged forum, offering us the opportunity to meet not only our customers and potential clients, but also the leading decision makers and journalists in our business sector."
Françoise Sortais, Manager, Show & Event Coordination, Michelin Company, France

Major studies prove that fairs and exhibitions are more effective than any other tools for achieving marketing goals.


"In comparison with advertising, when participating in an exhibition we can more convincingly demonstrate the technical quality of our products."
Françoise Sortais, Manager, Show & Event Coordination, Michelin Company, France

Connect with UFI